Behind the ‘blong – Scoop sketch

15th September, 2011

We’ve been working hard on updating the look and content of our Scoop newsletters and couldn’t resist the opportunity to create ice-cream-inspired type for the header. In this installment of Behind the ‘blong, Gem explains the process behind creating this custom typography.

It was decided that the Scoop logo should be drawn in a fat, freeform script, to suit the rest of our decadent dessert-themed branding.The process began with lots of rough sketches, to get a feel for how the type might flow. Once I was happy with the way the letters were looking together, I continued to draw, trace and refine the individual letterforms, concentrating on achieving a consistent angle and weight in each letter. Then, I scanned my final sketch and converted it into a vector, adjusting the letterforms as I went. Finally, I added colour, shine and depth to give it that Scoopy feel.

You can see the final product on our new newsletter sign-up forms. Shameless plug: Why not sign up to our Scoop while you’re there? Once a month we’ll send out a short and sweet selection of what’s new in the studio, Behind the ‘Blong posts like this one and even the occasional sprinkle of special offers.