LoopFest

We designed the identity for the inaugural LoopFest, a festival of live looping performances and workshops. Live looping is type of performance art where musicians create sounds and then loop and layer them in real time. Inspired by these techniques, we created an identity that plays with the relationships between sound, time and depth.

The logotype itself has been created from a single looping line, and can be read from either direction. We fed this ambigram into an ‘acoustic picture transmitter’ to create a number of Loop spectrograms. (For the uninitiated: spectrograms show how the spectral density of a sound varies with time.) To get the idea of layering and complexity across, we printed three of these colourful spectrograms onto acetate and then photographed them from different angles, playing with the lighting and placement of the spectrograms.

This identity was then applied to a range of collateral, including posters, advertisements, brochures and an animation for the Judith Wright Centre window display.