Queensland Transport

Corporate Visual Identity Guide

The new identity for Queensland Transport needed to give a distinctive, instantly recognisable look which could be easily applied to a huge variety of materials.

Oblong created a clean and simple visual style which subtly suggests movement without being specific to a mode of transport.

We also developed colour variations for the department’s nine divisions to differentiate them while keeping consistency throughout the department’s look.

Also included were support graphics, along with rules for photography and typography. All of this was explained in a 114 page manual and a series of templates for various applications.