Tradelink display centre photos

The new fitout of Tradelink’s national display centres required a series of images which were dynamic, stylish and product-focused but which weren’t too specific to particular products.

This gave us the excuse to head into the studio with one of our favourite photographers, AJ Moller, and create a bit of chaos with water and electricity. Our concept was faintly based on sea monsters and stormy weather, a bit of a strange brief. Still, thanks to AJ’s skills, there is  a vibrant, consistent feel to every shot.