YWCA QLD branding

YWCA is a proactive, nonprofit organisation working to transform the lives of disadvantaged Queenslanders, whether it’s through helping a family find an affordable place to live, helping a jobseeker prepare for work or helping high school girls discover their leadership potential and confidence. When several Queensland branches of YWCA combined to become YWCA QLD, they needed a new brand and an updated approach to reflect the organisation’s evolution.

In our re-branding we needed to incorporate the well-known YWCA triangle for consistency and association with international affiliates, whilst still ensuring that the logo appeared strong and current. We came up with a brighter colour palette which, combined with bold, modern typography, gave the brand a fresher feel. The main logotype is made up of a single uninterrupted line, inspired by YWCA’s ability to bring separate elements and people together to create a greater whole. This unique logo continues off and around the page, representing the ongoing guidance that the YWCA provides throughout people’s lives.

It was a delight to be able to work with such fabulous organisation that helps our community so extensively. We were also commissioned to undertake a photo shoot to further develop the YWCA QLD brand, which you can check out here.